Home' Inclean : INCLEAN May-Jun 2017 Contents 78 INCLEAN May/June 2017
CARPET & RESTORATION
needs a niche
its resources on
and to be a super
specialist of your
If you have a
you will certainly
expect the best
attention from your doctor to diagnose,
or to refer you other specialists to remedy
I am speaking from firsthand experience
from my own heart vertical fibrillation
I had when doing a fun run. I was fitted
with a pacemaker defibrillator but at
times I would still faint when trying to get
fit months after.
The specialist had missed my comments
that something was not right. Later, after
having fainted, I was diagnosed with
server stenosis of the aortic valve that was
closed up to 25 per cent of what it should
be – I am very lucky as both incidents
could have been fatal.
Two weeks later I joined the zipper club
and had a new aortic valve installed.
Now, I am super fit doing long distance
swimming and being a surf life saver. So
lesson learnt – always look beyond what
Water damage restoration work is often
more than just a wet carpet since water
can be in bound cavities that will become
secondary damage issues with mould
and lifting floors. A building requires as
much of a physical check-up and a full
diagnosis too, especially after an incident
So how does this all relate to your
business? Being a specialist in your industry
is recognised by your customers with trust.
When a customer has a problem to resolve,
you the specialist should analyse and
recommend the correct course of action to
achieve the desired outcome.
There are numerous courses to do from
industry training organisations so it is wise
to find a course to match your business’
core product or offering, so you can
provide the best service to the customer.
There is large demand in the flooring
industry for skilled certified layers, while
building skills can be a great grounding to
start a successful business career.
Planning is the foundation of a successful
business. Crawling, walking and then
running is the natural way of the world
when it comes to business development.
Don’t try and run too soon as your
business depends on sustainable cash
flow and resources. And, it’s best not to
put all your eggs in one basket as far as
customers and supplies go – if one falters
so does your business.
Concentrate on one target industry
and utilise the equipment that is going
to efficiently earn income every business
day. Defining who or what your target
customers are and the purchasing
power of the market place will drive the
direction of your business. When you
know the demand of your customers you
will be able to position and purchase the
correct equipment and tools.
Finding the best way to invest in your
business is an onward cycle of renewal
and staying ahead of the industry. Business
expenditure on equipment is an asset
investment that earns a return for efficient
production of your products or services.
What do you produce?
An emergency service such as in
mitigation works helps people in stressful
situations after their property has been
damaged. This can be stressful to the
operator on site if the insured isn’t taking
it too well. A professional approach
can override the insured’s concerns
and put trust in your business by being
consultative and knowledgeable.
Firstly, in the restoration business of
course you offer and sell an emergency
service that provides labour and
equipment to avoid secondary damage.
Secondly, you have equipment that
manufactures dry air to restore a water
damaged property. This is your production
line for dry air that you manufacture and
retail out to the customer.
And the result? A water damaged property
is brought back to pre-loss condition
efficiently with the least amount of
disruption to the occupants. (As a foot note
the restoration dry air is a great commodity
to trade in as it can save insurance
companies millions in rebuilding claims.
The restoration industry is recession
proof as long as we have storms and
plumbing problems. Whatever your
industry is, investing in efficiency will
build a better business for you. You can
never go wrong if you have a surgical
analysis approach on every job you do.
Stephen Kerdel is director of Sunrise
Restoration Group and Sunrise Flooring
Group. He can be contacted on
Like a patient seeking specialist
treatment, damaged buildings and
properties require professional
diagnosis. Therefore, you can’t go
wrong if you have a surgical analysis
approach on every job you do,
writes Sunrise Restoration Group
director Stephen Kerdel.
Why a surgical approach is
needed in restoration
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